/// A culturally driven fan experience designed for VALORANT Champions in Korea—translating local gaming behaviors, social habits, and entertainment into interactive, participatory moments.
/// Led activation development and visual direction—translating gameplay logic, player identity, and Korean cultural insight into a cohesive physical experience.
/// Korean gaming culture is deeply social and skill-driven—centered around PC bangs, competitive arcade experiences, and highly shareable moments. These behaviors directly informed how the fan fest was designed.
dizzy vs mosh connect 4
/// Inspired by Korea’s affinity for skill-based and arcade-style games, we developed a competitive activation centered around Gekko’s abilities.
A custom Dizzy vs. Mosh experience reimagined familiar mechanics through VALORANT’s IP—using character-driven props, physical gameplay, and integrated VFX to create a fast-paced, head-to-head moment.
Designed to encourage quick, repeatable play and friendly competition—mirroring the social dynamics of Korean arcade environments.
POCHA NIGHT MARKET
/// Rooted in Korea’s street food culture, we created a night market environment that blended real-world familiarity with VALORANT’s cinematic storytelling—offering a social space for players to gather, connect, and take a break from competition.
agent reveal system
The result was an experience rooted in local culture—where gameplay, community, and storytelling converged into something players didn’t just
attend, but actively participated in.
OTHER WORK
