/// A culturally driven fan experience designed for VALORANT Champions in Korea—translating local gaming behaviors, social habits, and entertainment into interactive, participatory moments.
/// Led activation development and visual direction—translating gameplay logic, player identity, and Korean cultural insight into a cohesive physical experience.
/// Korean gaming culture is deeply social and skill-driven—centered around PC bangs, competitive arcade experiences, and highly shareable moments. These behaviors directly informed how the fan fest was designed.
dizzy vs mosh connect 4
/// Inspired by Korea’s affinity for skill-based and arcade-style games, we developed a competitive activation centered around Gekko’s abilities.
A custom Dizzy vs. Mosh experience reimagined familiar mechanics through VALORANT’s IP—using character-driven props, physical gameplay, and integrated VFX to create a fast-paced, head-to-head moment.
Designed to encourage quick, repeatable play and friendly competition—mirroring the social dynamics of Korean arcade environments.
POCHA NIGHT MARKET
/// Rooted in Korea’s street food culture, we created a night market environment that blended real-world familiarity with VALORANT’s cinematic storytelling—offering a social space for players to gather, connect, and take a break from competition.
agent reveal system
